4 Common Mistakes When Selling Your California Business: How to Avoid Them
Updated: Jun 7
If you're selling your business in California, it's essential to be aware of the most common mistakes made by sellers. By knowing what these mistakes are and how to avoid them, you'll be able to sell your business more quickly and for a higher price.
Not clearly defining the reason for selling your business
One of the most common mistakes sellers make is not having a clear idea of what they want to achieve from the sale. This is very important for you, and it will be something that your prospective buyers take into consideration when determining the health of your business.
Before putting your business on the market, take some time to think about your goals. For example, are you looking to retire? Do you want to sell so you can focus on another business? Once you know what you want, it will be easier to find buyers willing to pay your asking price.
Not targeting the right buyers
Another mistake often made is not doing enough research on potential buyers. Knowing your target market and what they're looking for in a business is valuable. Are your local competitors good prospects? Are there businesses in related industries that could expand their offerings by acquiring your business? Does your business need someone with extensive industry experience, or would you be able to train the new owner and get them up to speed quickly?
Not qualifying interested buyers
If your marketing strategy is solid, you should have a consistent flow of buyer inquiries. When you receive an inquiry from a prospective buyer, it's important to qualify them before moving forward. This means making sure they have the financial resources to buy your business and are serious about making a purchase. Otherwise, you risk wasting a lot of time with buyers that aren't serious or don't have the financing necessary to fund the acquisition.
You can do this by asking for proof of funds or a letter of intent. Both documents show the buyer has the money available to complete the purchase. If the buyer is not willing to provide either of these, move on to someone more qualified.
Failing to prepare your financials
One of the most important things buyers will look at when considering your business is your financials. They'll want to see things like your income statements, balance sheets, and tax returns. You will need to be able to describe your business's financial health clearly. The numbers are significant, but so are the stories behind them. Being able to explain fluctuations in revenue, seller ad-backs, or large expenses are examples of things you will need to discuss with each prospective buyer.
Business owners often find it challenging to know when the time is right to sell their businesses.
Businesses are a considerable investment, both emotionally and financially. So it's crucial to have all of your ducks in a row before deciding to sell.
Sacramento Business Brokers can help you every step of the way. We'll guide you through the entire process, from valuation to negotiation to closing. We're here to ensure that you get the best price for your business and that the transition is as smooth as possible for you and your employees.